A Magic Leap Encounter Brings GOT’s Dead to Life


A crate. A wight. A threat from the North. It’s not the iconic “dragon pit” scene from Season 7’s finale, “The Dragon and the Wolf” — it’s The Dead Must Die: A Magic Leap Encounter, a mixed reality experience that allows fans to step into the world of Westeros like never before.

Available exclusively at AT&T stores, the Magic Leap Encounter challenges fans to confront a White Walker and lead the fight for the living. Curious visitors will be fitted with a Magic Leap One inside a physical space resembling King's Landing. This quickly transforms into an ominous, icy scene that begs investigation. With torch in hand, visitors become soldiers in a standoff, as a frozen portal reveals the deadly world beyond the Wall.

Experience the Game of Thrones Magic Leap Encounter only at AT&T stores in:

  • Boston (Boylston) starting April 1

  • Chicago (Michigan Avenue) starting April 3

  • San Francisco (1 Powell) starting April 6

For more, follow along on Twitter using #TheDeadMustDie.